![]() ![]() ![]() Using a contact’s name makes an email feel more personal and gives an impression that this email was intended for the contact. It can also be used in the “To” section of the email. Oftentimes, the name is used in the subject line and email body. Personalization based on their namesĪs I mentioned above, personalization using the name of the subscriber is pretty common. If they are subscribing to your newsletter, you may not need much more than their email address.īut if you want to immediately personalize your emails, you can add additional fields to your forms. Consider what form a person is filling out and where they are in the customer lifecycle. Your focus should be on timing and relevance as discussed above. You can get this information from opt-in forms and ask your customers for the data to personalize future communication with them. You can start with basic information, like: The information they give you is the first step towards segmenting your contacts and understanding what kind of content they want to see. When it comes to personalization, you need to learn all about your audience. Get information from your contacts and customers 5 ways to personalize your email marketingġ. If it is about an event in a particular city, you need to make sure that you are sending mass emails to people only in that specific city. If you are sending out mass emails, segment them based on the audience’s demographics. If you want to personalize your mass emails, make sure every person on the list is at the right stage in the customer lifecycle to take the appropriate action. If you are just starting out, you can send broadcast emails and then use the data from that to personalize future emails.
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